Factors Influencing Green Consumers' Online Purchasing of Biodegradable Products in Côte D'Ivoire

Authors

  • Shao Jihong School of Economics and Management, Hubei University of Technology 430068, Hubei – Wuhan - China
  • Bénédicte Marina Chen School of Economics and Management, Hubei University of Technology 430068, Hubei – Wuhan - China

DOI:

https://doi.org/10.5281/zenodo.7763202

Keywords:

Green Consumer; Purchasing Behaviors; Online Purchasing; E-commerce.

Abstract

This study investigates the factors influencing the online purchasing of biodegradable products in Côte d'Ivoire. Data were collected online (WhatsApp) and examined using structural equation modeling (SEM). The results reveal that economic, political, technological, and social factors significantly influence the online buying of biodegradable products in Côte d'Ivoire. Specifically, the results show that the cost of adopting new technology and the green product price are the most influential, followed by government supports and subsidies. The findings hint at the importance of governments in West Africa investing in producing and selling green products through online portals.

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Published

2023-03-25

How to Cite

Jihong, S. . ., & Marina Chen , B. . (2023). Factors Influencing Green Consumers’ Online Purchasing of Biodegradable Products in Côte D’Ivoire. International Journal of Economic Studies and Management (IJESM), 3(2), 409–420. https://doi.org/10.5281/zenodo.7763202

Issue

Vol. 3 No. 2 (2023): Issue 02 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.