IMANE MARGOM; ZAINAB BERRADA; MOHAMMED BEN AMAR. Attitude et intention d’achat : synthèse théorique et modèles explicatifs du comportement du consommateur. International Journal of Economic Studies and Management (IJESM), [S. l.], v. 6, n. 2, p. 70–82, 2026. DOI: 10.5281/zenodo.18902902. Disponível em: https://woas-journals.com/index.php/ijesm/article/view/1217. Acesso em: 9 mar. 2026.