Roles of socially responsible practices during the COVID-19 pandemic: the case of Moroccan companies labeled with the CSR label

Abstract

The world has been shaken by the pandemic COVID-19 and Morocco is struggling through this difficult ordeal of unpredictable spread across the territory. This situation proves to be a test that will reveal, in a context of health crisis, the role of Corporate Social Responsibility (CSR). Our article aims to address the role of CSR and its impact when leaders from all sectors are supposed to protect their employees' health and to mobilize to protect the health of the citizen while supporting the country’s economy. Our conducted qualitative study among Moroccan companies labeled by the CSR label of the CGEM shows that several CSR actions have been carried out, aiming to improve the well-being of all stakeholders of the companies interviewed. This analysis has allowed us to understand the interest that CSR could bring in social and health economic development, if it were managed and assumed at best by each company in times of crisis.