The Impact of Managerial Psychological Capital on Export Performance: The Case of Agri-Food SMEs in Morocco
DOI:
https://doi.org/10.5281/zenodo.12570793Keywords:
Psychological capital, Manager, Export performance, SME, Agri-foodAbstract
The globalization of trade and markets has disrupted the future of company. the relationships between economic actors, which makes the business environment uncertain, given the current context of global markets and growing exports, where competition is fierce in many different environments. Faced with this situation, large companies and multinationals have the know-how, networks and capacities to develop reflexes, strategic awareness necessary to detect changes in the environment and adapt them to their competitive strategies. On the other hand, SMEs and micro-enterprises encounter obstacles and barriers to easily internationalize due to many obstacles due to the lack of financial and human resources. This empirical study is based on conceptual and theoretical foundations that are the basis of our conceptual model of research. Indeed, after having treated the theoretical and conceptual framework related to the problem, we moved on to the empirical test of the conceptual model through the administration of a questionnaire, followed by processing and analysis of the results.
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