MARGOM, I, BERRADA, Z, & BEN AMAR, M. (2025). The influencer : A key player in influencer marketing : History, definitions, typologies, and social capital. International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA), 7(5), 518–537. Retrieved from https://woas-journals.com/index.php/ijfaema/article/view/1180