Investigating the influence of in-store environments on customer satisfaction: empirical insights derived from sports equipment retail establishments

Abstract

The objective of this study is to examine the relationship between in-store environment and consumer satisfaction. To accomplish this goal, the research integrates existing literature on shopping experience, store environment and customer satisfaction. It proposes an innovative conceptual framework that combines the different aspects of in-store environment factors and customer satisfaction into a unified framework. A quantitative approach was used, collecting data through a survey from visitors of sports equipment stores. The results of the path analysis indicate that the in-store environment factors (such as the design, ambient, social, trialability) have a positive impact on customer satisfaction.